Bring Manufacturing Jobs Back to America

17 Jan
0

From: http://www.charlotteobserver.com/2012/01/12/2918363/furniture-manufacturer-brings.html

I saw an interview with Mr. Cochrane the other day and now came across this article that describes his success at bringing jobs back to America.  There are a few different reasons given as to why he made the decision to do this but the actual reason was talked around in the interview and totally missed in this article.  What he said was that while working in several Asian countries as a consultant to other furniture companies he noticed something.  He noticed that the consumers in these countries preferred American Made Goods. 

Let me say that in another way:  HE NOTICED THAT CONSUMERS IN THESE COUNTRIES PREFERRED AMERICAN MADE GOODS.

Why would that be you might ask? Aren’t American Made goods more expensive?  The answer is yes they are but items made for American consumers are made to a different standard than the same item made for an Asian or for that matter Middle Eastern country.  Actually the perception is it doesn’t matter where they are produced but who they are being produced for.

As an example; the Chinese will pay extra for a American made or imported item.  It’s easy for them to tell because the labeling, instructions and packaging is all in English.  The exact same item with Chinese labeling is perceived as inferior and perhaps a downright fake that will fall apart in their hands or poison their child.

THEY WANT OUR STUFF – THE STUFF THAT WE BUY – THE STUFF MADE FOR US – THE STUFF WE WEAR AND USE

This is a great opportunity for American companies of all sizes.  For God’s sake don’t relabel the products.  We Americans get the good stuff, we demand the good stuff and the Chinese and other Asian folks want to grow up just like us.  They watch our movies, color their hair brown, learn to speak English, wear T-shirts with English words that often don’t make any sense and spend a fortune on American made cars.  Let’s start selling them stuff, the furniture guy understood the opportunity and is exporting his furniture to China where they’ll pay more for it than he can get here in America.  The same thing will work for other goods; this guy isn’t so smart he just listens to his potential Customers and gives them what they want!!!

 

 

 

 

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